Reciprocal agreements,
made to be used.
A platform for golf clubs that want their reciprocal network to be a real benefit for members, without the letters, emails and phone calls.
Good agreements deserve to be used.
Most golf clubs have reciprocal arrangements with other clubs. Running them still depends on letters of introduction, emails between club offices and the memory of whoever handles them. For members, using a reciprocal often means more effort than it is worth.
The Reciprocal brings every agreement together in one place. Members see where they can play and on what terms, and request a round online. The club office keeps a clear record of every agreement, and partner clubs respond from a link in an email, without an account.
More use, more value and less paperwork from the agreements clubs already have.
Built around clubs. Designed for members.
- An interactive map and list of your partner clubs, on your own website
- Clear terms per partner, set by your club and shown the same way every time
- Online requests instead of letters of introduction
- Automatic follow-up of unanswered requests
- Insight into how members use the network (in development)
- A way to find clubs open to new arrangements (in development)
Deeply rooted in golf.
Jeroen Korving
Co-founder of The Centenary, founder of Leading Courses and of ReputAI, reputation intelligence and analytics for golf clubs. Runs Korving Klikt. Active in the golf industry since 2007. Entrepreneur with over 25 years of experience in internet and e-commerce. Based in Utrecht, the Netherlands. Has played and reviewed over 395 golf courses worldwide.
Leonard van Nunen
Co-founder of The Centenary, founder of Golf Improvements, which carries out mystery visits at golf clubs, and of Bucketlist.golf. Brand Evangelist at Leading Courses since 2012 and golf course architect apprentice of Alan Rijks since 2017. Specialist in customer contact and golf course design. Has played and reviewed over 940 golf courses worldwide.
Independent, and here to stay.
The Reciprocal is paid for by the clubs that use it. Not by advertising, not by commission on green fees, and not by selling data. That keeps our attention where it belongs: on making reciprocal play easier for your office and your members, year after year.
Your club stays in control of its own agreements, conditions and tee times. We handle the paperwork in between.
The Reciprocal is built by the team behind The Centenary, but runs as its own service, with its own systems and data.
We would like to hear from you.
Whether you manage a club with reciprocal agreements, sit on a board or committee, or simply want to know more, we are happy to talk.
Contact us